Philips is a leading health technology company focused on improving people’s lives through meaningful innovations – across the health continuum from a healthy lifestyle to prevention, treatment and home care.
We acted as a Online Marketing Manager for Philips Nordics, as well as working with market communication, campaign assets, and brand positioning globally. We worked closely with the largest agencies in the world to ensure timely delivery of campaign material. We launched the Male Grooming mobile App for the Swedish market and as the third most successful app launch it was a ‘Best practice’ for Philips globally. We executed the digital strategy by stepping up and continuously optimizing:
ANALYTICS – SEARCH – CONTENT – SOCIAL MEDIA – CONVERSION – PHILIPS.COM – COLLABORATION WITH INFLUENCERS – E-COMMERCE – NET PR – APP LAUNCH