CONVERSION IS THE GOAL
When your visitors have a seamless journey through your digital channels and they end up where you want them to be, that is conversion. It could be everything from clicking on your link at Google, comment on your Facebook-post, open your email, buy something in your web shop, or write a review on your product.
To convert your visitors into customers is usually the main goal, but you also want them to make continuous small conversions on the way there. It is about increasing the engagement. Then you have built a steady relationship and they will most probably return to you. Over and over again…
HOW DO YOU DRIVE DIGITAL CAMPAIGNS?
If you want your visitors to end up in the right place and convert them into customers, it is essential to look at how you drive traffic there. First, we look into what you want to achieve, and then pick the right digital channels for your campaign.
Do you want to create engagement? Social ads are awesome. Do you want to reach that certain customer with that certain behavior? Re-targeting and display-ads are the thing. Through Google AdWords you reach potential customers when they look for someone like you.
There are many amazing ways of driving digital campaigns. Let us help you. We advise and help to increase your conversion rate by looking into analytics and results. Then we see what works best and optimise your digital channels thereafter. We will also give you monthly reports on how it’s going.