DO YOU KNOW YOUR CUSTOMERS?
We have said it before and we say it again. Insights. It is through analytics we get these insights and make sense of them, and that is how we get to know your customers and hot they behave. We turn analytics and data in to actions. Actions that are easy for both you and us to understand. With these actions we optimise your digital channels so that you quicker reach a higher ROI.
WHAT ANALYTICS TOOLS DO WE USE?
When most people think about digital analytics tools they often think about Google Analytics. It is a great tool; we use it a lot. We can also advice you how to use it. However, there are so many other treasures out there to gather data. We sometimes ask customers straight forward what they think or what they are in need of. Sometimes we also use so called heat maps, to see how visitors move around on your site. If we want to know what posts on Facebook that works best, we can make sense of that too. All depends on what we want to know…